A distinctive online course adapted from the famous book "Business of Sports" by Vinit Karnik that teaches the fundamentals of the sports marketing environment.
This course spans different techniques to study and analyse various sports and their markets all around the globe, especially in India.
These 45 videos cover different aspects and concepts of sports, like the 18 different ways of sports marketing, knowing the fans and the spectators, athlete endorsements, and positioning that are a must-need for becoming an exceptional expert in sports.
It delves deeper into the future of sports marketing, the creation of Esports, and fantasy sports. How is artificial intelligence in sports helping and growing?