- Course Duration 10 Hours
- Course Languageenglish
- Course Videos0
What you will learn
- ✔ Introduction to the Marketing & Sports Marketing
- ✔ Marketing in a Sports Environment
- ✔ Market Segmentation Targeting and Positioning
- ✔ Strategic Planning & Applications in Sports Marketing
- ✔ The marketing plan development and implementation
- ✔ Consumer Behaviour in Sports
- ✔ Promotion of sports through the public and private sector
- ✔ The 5 Pillars of the Indian Sports Industry & Promotion through Public & Private Sectors
- ✔ Future Trends in Sports Marketing & Recent Developments
Description
<p style="margin: 0in; margin-bottom: .0001pt;"><strong><span style="font-size: 14.0pt; font-family: 'Calibri','sans-serif'; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0e101a; font-weight: normal; mso-bidi-font-weight: bold;">A distinctive online course adapted from the famous book "Business of Sports" by Vinit Karnik that teaches the fundamentals of the sports marketing environment.</span></strong></p>
<p style="font-size: 13.3333px; background-color: transparent; color: #0e101a; margin-top: 0pt; margin-bottom: 0pt;"><span><strong><span style="font-size: 14.0pt; font-family: 'Calibri','sans-serif'; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0e101a; font-weight: normal; mso-bidi-font-weight: bold;"> </span></strong></span></p>
<p style="font-size: 13.3333px; background-color: transparent; color: #0e101a; margin-top: 0pt; margin-bottom: 0pt;"><span><strong><span style="font-size: 14.0pt; font-family: 'Calibri','sans-serif'; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0e101a; font-weight: normal; mso-bidi-font-weight: bold;">This course spans different techniques to study and analyse various sports and their markets all around the globe, especially in India.</span></strong></span></p>
<p style="font-size: 13.3333px; background-color: transparent; color: #0e101a; margin-top: 0pt; margin-bottom: 0pt;"><span><strong><span style="font-size: 14.0pt; font-family: 'Calibri','sans-serif'; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0e101a; font-weight: normal; mso-bidi-font-weight: bold;">These 45 videos cover different aspects and concepts of sports, like the 18 different ways of sports marketing, knowing the fans and the spectators, athlete endorsements, and positioning that are a must-need for becoming an exceptional expert in sports.</span></strong></span></p>
<p style="font-size: 13.3333px; background-color: transparent; color: #0e101a; margin-top: 0pt; margin-bottom: 0pt;"><span><strong><span style="font-size: 14.0pt; font-family: 'Calibri','sans-serif'; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0e101a; font-weight: normal; mso-bidi-font-weight: bold;"> </span></strong></span></p>
<p style="font-size: 13.3333px; background-color: transparent; color: #0e101a; margin-top: 0pt; margin-bottom: 0pt;"><span><strong><span style="font-size: 14.0pt; font-family: 'Calibri','sans-serif'; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0e101a; font-weight: normal; mso-bidi-font-weight: bold;">It delves deeper into the future of sports marketing, the creation of Esports, and fantasy sports. How is artificial intelligence in sports helping and growing? </span></strong></span></p>